Resumé

EXPERIENCE

2023-PRESENT

Hammer Technologies | Billerica, MA | www.hammer.com             

Senior Content Marketing Manager | August 2023 – Present

  • Managed content marketing, product marketing, and content strategy for customer and partner marketing channels
  • Launched brand marketing initiatives to increase brand awareness and engagement
  • Led communications strategy through email marketing, podcast, social media, and public relations
  • Applied AI solutions to streamline content creation and meet the needs of sales and channel teams

Software and Tool Proficiencies:​ ​HubSpot, Lumen5, Canva, Sprout Social

2022-2023

Groups Recover Together | Burlington, MA | joingroups.com

Senior Manager of Content | May 2022 – May 2023

  • Created new brand voice and style guide and managed its roll-out across all channels
  • Developed urgent informative email and SMS communication flows for members in response to shifting governmental healthcare mandates
  • Streamlined member communications experience and launched member feedback survey workflow
  • Launched new content strategy designed to build brand awareness and drive organic member acquisition

Software and Tool Proficiencies:​ ​WordPress, Salesforce Marketing Cloud, Typeform

2018-2022

Acronis | Burlington, MA | acronis.com/en-us/

Content Marketing Manager | September 2021 – May 2022

Content Marketing Specialist | August 2018 – September 2021

  • Managed freelance writers, content strategy, and content calendar development
  • Created and expanded marketing events and initiatives: webinars, industry reports, conferences. and partner recruitment and enablement programs 
  • Developed and published digital content including blogs, white papers, infographics, case studies, and scripts for targeted audiences and campaigns
  • Launched new partner communications, blog, and SEO content creation processes

Software and Tool Proficiencies:​ ​Jira, Marketo, Alchemer, Drupal, Asana

2017-2018

Wayfair | Boston, MA ​| wayfair.com/

Senior B2B Writer | November 2017 – August 2018  

  • Researched, wrote, and edited interview series, sales assets, and thought leadership pieces for targeted business audiences 
  • Executed content strategy to grow organic social engagement and increase following for newly launched B2B brand on Facebook and LinkedIn 
  • Organized contests and giveaways to drive member engagement
  • Oversaw the development and consistent usage of new B2B brand voice

Software and Tool Proficiencies:​ ​Microsoft Suite, Google Drive, Hootsuite 

2016-2017

JoVE | Cambridge, MA ​| jove.com/

Marketing Coordinator | January 2017 – October 2017

Content Marketing Copywriter | June 2016 – January 2017

  • Wrote and edited content (ad copy, blogs, emails, white papers, etc.) 
  • Managed, and tracked event logistics, activities, and expenses 
  • Maintained Pardot database; organized content scheduling and delivery 
  • Grew follower count and engagement on Facebook, Twitter, LinkedIn, and YouTube 

Software and Tool Proficiencies: ​Act-On, Pardot, Google Analytics, Canva 

2014-2016

homeyou | Woburn, MA | homeyou.com/

Senior Copywriter and Editor | April 2015 – May 2016

Copywriter and Marketing Associate | February 2014 – April 2015

  • Produced and edited on-page and off-page digital content 
  • Developed content marketing, social media, and email campaigns 
  • Researched and established a foundational training program on SEO, WordPress, and content marketing practices for new team members 

Software and Tool Proficiencies:​ ​Google Drive, WordPress, Mailchimp, CoSchedule 

EDUCATION AND CERTIFICATIONS

Salem State University, Salem, MA – BA, English/Creative Writing

  • September 2009 – May 2013

Salem State University, Salem, MA ​– BA, Psychology

  • September 2009 – May 2013 

Google ​– Google Analytics Individual Qualification

  • Issued January 2019

HubSpot Academy ​– Inbound Marketing Certification

  • Issued March 2019 

HubSpot Academy ​– Content Marketing Certification

  • Issued September 2019